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id	title	slug	date	year	month	category	url	body_html	body_text	links_out_json
70	ah, brand as elixir of life	ah_brand_as_eli.html	2003-12-02	2003	12	stupid	https://www.russelldavies.com/typepad/russelldavies.typepad.com/planning/2003/12/ah_brand_as_eli.html	<p>"word of mouth will be the new advertising" </p> <p>"word of mouth is set to become tomorrow's TV"</p> <p>"the ultimate stage is brand as elixir of life, the spark from which a new life grows, and the unique DNA that shapes the development of every aspect of an organization is formed. This is what I mean when I use the word 'brand'.</p> <p>all from <a href="https://www.amazon.co.uk/exec/obidos/ASIN/0273650955/ref=sr_aps_books_1_1/026-7679898-0886865">Brand Storm</a> by Will Murray (the <a href="http://www.team-murray.com">website</a> is well-worth a visit for students of bollocks: 'if you cut your company in half, does it read customer?' )</p>	"word of mouth will be the new advertising" "word of mouth is set to become tomorrow's TV" "the ultimate stage is brand as elixir of life, the spark from which a new life grows, and the unique DNA that shapes the development of every aspect of an organization is formed. This is what I mean when I use the word 'brand'. all from Brand Storm by Will Murray (the website is well-worth a visit for students of bollocks: 'if you cut your company in half, does it read customer?' )	["https://www.amazon.co.uk/exec/obidos/ASIN/0273650955/ref=sr_aps_books_1_1/026-7679898-0886865", "http://www.team-murray.com"]