{"database": "russell", "table": "posts", "rows": [[70, "ah, brand as elixir of life", "ah_brand_as_eli.html", "2003-12-02", 2003, 12, "stupid", "https://www.russelldavies.com/typepad/russelldavies.typepad.com/planning/2003/12/ah_brand_as_eli.html", "\n<p>\"word of mouth will be the new advertising\"   </p>\n<p>\"word of mouth is set to become tomorrow's TV\"</p>\n<p>\"the ultimate stage is brand as elixir of life, the spark from which a new life grows, and the unique DNA that shapes the development of every aspect of an organization is formed. This is what I mean when I use the word 'brand'.</p>\n<p>all from <a href=\"https://www.amazon.co.uk/exec/obidos/ASIN/0273650955/ref=sr_aps_books_1_1/026-7679898-0886865\">Brand Storm</a> by Will Murray (the <a href=\"http://www.team-murray.com\">website</a> is well-worth a visit for students of bollocks: 'if you cut your company in half, does it read customer?' )</p>\n", "\"word of mouth will be the new advertising\" \"word of mouth is set to become tomorrow's TV\" \"the ultimate stage is brand as elixir of life, the spark from which a new life grows, and the unique DNA that shapes the development of every aspect of an organization is formed. This is what I mean when I use the word 'brand'. all from Brand Storm by Will Murray (the website is well-worth a visit for students of bollocks: 'if you cut your company in half, does it read customer?' )", "[\"https://www.amazon.co.uk/exec/obidos/ASIN/0273650955/ref=sr_aps_books_1_1/026-7679898-0886865\", \"http://www.team-murray.com\"]"]], "columns": ["id", "title", "slug", "date", "year", "month", "category", "url", "body_html", "body_text", "links_out_json"], "primary_keys": ["id"], "primary_key_values": ["70"], "units": {}, "query_ms": 5.545043000893202, "license": "CC BY", "license_url": "https://creativecommons.org/licenses/by/4.0/"}