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68 creative strategies to avoid creative_strate.html 2003-12-02 2003 12 the job https://www.russelldavies.com/typepad/russelldavies.typepad.com/planning/2003/12/creative_strate.html <p>1. vote for X - 'it'll be like a mock election, we'll have candidates and everything, and we can actually create a character who can stand at a by-election. It'll really seize the popular imagination' No, it won't.</p> <p>2. parody of existing advertising style - who hasn't yet done a parody of 'the best a man can get' style stuff? Irn-Bru did it. Fray Bentos have done it, Miller have done it. I think. And everyone's done 70s cheesey stuff. Just don't do it.</p> 1. vote for X - 'it'll be like a mock election, we'll have candidates and everything, and we can actually create a character who can stand at a by-election. It'll really seize the popular imagination' No, it won't. 2. parody of existing advertising style - who hasn't yet done a parody of 'the best a man can get' style stuff? Irn-Bru did it. Fray Bentos have done it, Miller have done it. I think. And everyone's done 70s cheesey stuff. Just don't do it. []
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