{"database": "russell", "table": "posts", "rows": [[68, "creative strategies to avoid", "creative_strate.html", "2003-12-02", 2003, 12, "the job", "https://www.russelldavies.com/typepad/russelldavies.typepad.com/planning/2003/12/creative_strate.html", "\n<p>1. vote for X - 'it'll be like a mock election, we'll have candidates and everything, and we can actually create a character who can stand at a by-election. It'll really seize the popular imagination' No, it won't.</p>\n<p>2. parody of existing advertising style - who hasn't yet done a parody of 'the best a man can get' style stuff? Irn-Bru did it. Fray Bentos have done it, Miller have done it. I think. And everyone's done 70s cheesey stuff. Just don't do it.</p>\n", "1. vote for X - 'it'll be like a mock election, we'll have candidates and everything, and we can actually create a character who can stand at a by-election. It'll really seize the popular imagination' No, it won't. 2. parody of existing advertising style - who hasn't yet done a parody of 'the best a man can get' style stuff? Irn-Bru did it. Fray Bentos have done it, Miller have done it. I think. And everyone's done 70s cheesey stuff. Just don't do it.", "[]"]], "columns": ["id", "title", "slug", "date", "year", "month", "category", "url", "body_html", "body_text", "links_out_json"], "primary_keys": ["id"], "primary_key_values": ["68"], "units": {}, "query_ms": 5.034859001170844, "license": "CC BY", "license_url": "https://creativecommons.org/licenses/by/4.0/"}