posts: 97
Data license: CC BY
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| id | title | slug | date | year | month | category | url | body_html | body_text | links_out_json |
|---|---|---|---|---|---|---|---|---|---|---|
| 97 | positioning madness | positioning_mad.html | 2004-02-18 | 2004 | 2 | stupid | https://www.russelldavies.com/typepad/russelldavies.typepad.com/planning/2004/02/positioning_mad.html | <p><a href="../../paper.JPG"><img alt="paper.JPG" border="0" height="262" src="../../paper-thumb.JPG" width="350"/></a></p> <p>I was loading the printer today, and I noticed what it said on the paper we have: 'multifunctional communications paper' Now I'm a big fan of the paper industry. Paper does not get the recognition it deserves. But this is positioning/marketing nonsense of the highest order.</p> <p><a href="../../paper2.JPG"><img alt="paper2.JPG" border="0" height="262" src="../../paper2-thumb.JPG" width="350"/></a></p> | I was loading the printer today, and I noticed what it said on the paper we have: 'multifunctional communications paper' Now I'm a big fan of the paper industry. Paper does not get the recognition it deserves. But this is positioning/marketing nonsense of the highest order. | [] |