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72 ah, ideation ah_ideation.html 2003-12-02 2003 12 stupid https://www.russelldavies.com/typepad/russelldavies.typepad.com/planning/2003/12/ah_ideation.html <p>Our mission is to uncover the key insights that build and drive groundbreaking brand solutions. By employing a brand-centric (rather than advertising-specific) focus, we create ideas that can be communicated across all points of contact. We have extensive experience in researching visual identities, names, Web sites, POP materials, and advertising. And we've created a number of proprietary tools and ideation techniques to better understand a brand's current equities as well as possible new positionings. We strive to gain the greatest insight in the least amount of timeall in an effort to build your brand quickly."</p> <p>from the <a href="http://www.martinwilliams.com">Martin Williams</a> website<br/> </p> Our mission is to uncover the key insights that build and drive groundbreaking brand solutions. By employing a brand-centric (rather than advertising-specific) focus, we create ideas that can be communicated across all points of contact. We have extensive experience in researching visual identities, names, Web sites, POP materials, and advertising. And we've created a number of proprietary tools and ideation techniques to better understand a brand's current equities as well as possible new positionings. We strive to gain the greatest insight in the least amount of timeall in an effort to build your brand quickly." from the Martin Williams website ["http://www.martinwilliams.com"]
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