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41 pretentious pretentious.html 2003-10-14 2003 10 ideas https://www.russelldavies.com/typepad/russelldavies.typepad.com/planning/2003/10/pretentious.html <p>from independent saturday mag interview with chapman brothers:</p> <p>'I'm reminded of hearing the video artist, bill viola, speak in durham cathedral. He said that the romantic idea of the artist, working away in his solitary studio, was an anomaly; that for most of history the artist had worked in a collective, subordinate to an idea, which, in the middle ages, was god.</p> <p>Like an agency, subordinate to a brand? Working as a collective rather than as heroic creatives. It'd be true if it wasn't so pretentious</p> from independent saturday mag interview with chapman brothers: 'I'm reminded of hearing the video artist, bill viola, speak in durham cathedral. He said that the romantic idea of the artist, working away in his solitary studio, was an anomaly; that for most of history the artist had worked in a collective, subordinate to an idea, which, in the middle ages, was god. Like an agency, subordinate to a brand? Working as a collective rather than as heroic creatives. It'd be true if it wasn't so pretentious []
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