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24 massive or cool massive_or_cool.html 2003-09-08 2003 9 thinking https://www.russelldavies.com/typepad/russelldavies.typepad.com/planning/2003/09/massive_or_cool.html <p>something occured to me today, while I was chatting with Dylan. It's simple but, I think, interesting.</p> <p>UK marketing people (possibly European marketing people) assume that something can be <em>either</em> massive <em>or</em> cool. US marketing people assume that brands can be massive <em>and</em> cool. Or maybe that's just the difference between Nike and everyone else.</p> something occured to me today, while I was chatting with Dylan. It's simple but, I think, interesting. UK marketing people (possibly European marketing people) assume that something can be either massive or cool. US marketing people assume that brands can be massive and cool. Or maybe that's just the difference between Nike and everyone else. []
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