posts: 14

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id	title	slug	date	year	month	category	url	body_html	body_text	links_out_json
14	brevity	brevity.html	2003-09-29	2003	9	thinking	https://www.russelldavies.com/typepad/russelldavies.typepad.com/planning/2003/09/brevity.html	<p>I'm very skeptical of the value of brevity in doing ads and strategies. But when you find a fantastic bit of compression it's worth noting. <em>Picnic, lightning </em>is one of those. Billy Collins has turned it into a poem, and I think it's the title of a book, but it's originally from Lolita: 'my very photogenic mother died in a freak accident (picnic, lightning) when i was three....</p>	I'm very skeptical of the value of brevity in doing ads and strategies. But when you find a fantastic bit of compression it's worth noting. Picnic, lightning is one of those. Billy Collins has turned it into a poem, and I think it's the title of a book, but it's originally from Lolita: 'my very photogenic mother died in a freak accident (picnic, lightning) when i was three....	[]